Artificial intelligence to feel a tourist destination before arrival

Por Marta Rojo

Valencia (EFE) él.
This is one of the objectives of the SmartTur+ECO project of the Instituto Tecnológico de Productos Infantiles y Ocio (AIJU), integrated in the Network of Institutos Tecnológicos de la Comunitat Valenciana (Redit), which also includes the possibility of developing collaborative games in the destination o competitivos que hagan más atractiva la experiencia.

Se probará en Peñíscola, Gandía y Benidorm

The project manager, Ignacio Seguí, has explained to EFE that this initiative, which has funding from the Valencian Institute of Business Competitiveness (IVACE) through the European Regional Development Fund, has been launched in collaboration with RH Hoteles and the ayuntamientos de Benidorm, Peñíscola y Gandía, ciudades donde se probarán estas tecnologia que pretenden “mejorar la experiencia turística”.
As the first contact with SmartTur+ECO, the traveler looking for a tourist destination meets a “recommendator” who, from the completion of a digital questionnaire about their preferences, the type of trip and the number of travelers, generates a different route for each person.

El responsable del proyecto, Ignacio Seguí, muestra SmartTur.. EFE/Morell

“Es una página web donde, con una serie de datos muy simples, puedes definir tus interests: voy con familia, me interesa este tipo de turismo, quiero hacer actividades collaborativas… y actua como el conserje de un hotel al que preguntas y te crea la ruta”, details Seguí, who considers that “la experiencia turística siempre empieza antes de llegar al destino, y esto es un attractiveo más”.
The novelty regarding other types of algorithms is that “on the route that appears when using SmartTur+ECO there are two types of points”, as explained by the researcher: “Some are static, like a viewpoint or a house-museum, but others son temporales o dinamicos, como conciertos, promociones gastronómicas o teatro, gracias a que los Tourist Info de las tres localities van a compartir esos datos con nosotros”.

Tecnología para impressionar

As a second step, AIJU works with the Hoteles RH chain to install, in three of its establishments in Benidorm, Gandía and Peñíscola, three demonstrations, that is, three screens connected to virtual reality glasses, which allow the traveler to see forma hyperrealista las diferentes paradas de la ruta antes de emprenderla.
“We’re going to incorporate the technology that’s used in 360-degree videos, but we’re also investigating the possibilities of photogrammetry, which incorporates a lot of very large photos that you’re using,” explains Seguí, who says he’s “like Google Street View pero con mucha más calidad, profundidad y sensación de realidad”.
Se busca, assures, “el ‘efecto wow’, que la imagen sea lo más potente posible y que dé una sensación immersiva”, details the researcher, que affirma que la tecnología “te predispone a mirar detalles, a verlo de otra manera” : “Es como mirar una falla, te puedes quedar media hora dándote cuenta de detalles, ver cosas nuevas cada vez”.
Once en route, in addition, the traveler can access information on the different points of the route through augmented reality through the use of the camera of his mobile in different locations, a technology that is not new and that we have already seen en juegos como Pokemon Go, entre otros”.

Destino turístico con gamification

Gamification is the third pillar of SmartTur+ECO, and AIJU’s work has focused, among other things, on “adding to the personalized route a challenge, a game” that can be planted “in a family or group, from manera collaborativa o competitive”, according to the tipología de viaje.
In this game, the “ECO” part of SmartTur+ECO is centered: “Intentamos integrate aspects relative to sustainability or social issues, encourage the consumption of local products, incentivize the use of public transport or the bicycle, propose walking routes …”
To that end, one of the possible game models that are being debated from the technological institute is the escape game in which, explains Ignacio Seguí, “tengas que ir a unos puntos concretos de la ciudad a recoger información o pistas que pueden apacer en forma de una notification en tu móvil al detecter que estás allí o por realidad aumentada”.
“Many times we don’t know about all the touristic offers, both fixed and temporary, which we can access in the municipalities”, considers the project manager, who foresees that this technology is currently being tested in three points of the Comunitat Valenciana, sea exportable to otros destinos turísticos.
Now, he assures, the challenge is to consolidate “the powerful visual experiences through technology” as one of the tourist promotion formulas of the municipalities, without losing sight of the fact that “the best marketing experience is personalization, put it in front of the client.” que le interesa”. EFE

Edición web: Adolfo Ibarra

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