COSMETIC 360, SALÓN INTERNACIONAL DE LA INNOVACIÓN, ABRE SUS PUERTAS PONIENDO FOCO EN LA INTELIGENCIA ARTIFICIAL

PARIS, 12 October 2022 /PRNewswire/ — The international exhibition of innovation COSMETIC 360 has just opened its doors during two exceptional days, on October 12 and 13, 2022, in the Carrousel du Louvre de Paris.

With the eighth edition, it pretends to be exciting, with Artificial Intelligence as the center of attention. Se esperan a 220 expositores de 16 países y 4,500 decisores internacionales, includitas varias delegaciones de clústeres (Canada, Thailand, Taiwan, España, PortugalItaly, United Kingdom, Colombia, Corea del Sur).

Everyone came to share the revolution of AI, which is transforming science, production, commerce, customer experience and anticipation. The fifth industrial revolution, based on the major collaboration between humans and intelligent machines, is underway.

The salon, organized by COSMETIC VALLEY, world leader in the cosmetic perfumery sector, is the stage of various highlights dedicated to IA: new conferences, hackathon with the new generation, start-up innovations and awards. Esta 8ª edición también corona dos importantes tematicas actuales: la Ecorresponsabilidad y la nueva era del Bienestar.

LOS CAMPEONES DE LA INTELIGENCIA ARTIFICIAL EN COSMETIC 360 EN 2022

Every year at the vanguard of cosmetic innovation, COSMETIC 360 brings together for the first time a thirty-odd companies pioneers in IA, France and internationals. The innovative solutions are presented in 3 principal ways:

  • PREDICTION: los algoritos de la IA allow predecir behavior de compra y por tanto de venta, la actividad de las moleculas o la calidad de los productos, así como predecir paradas de producción y anticiparse a operaciones de mantenimiento, etc.
  • PERSONALIZATION: the IA power of skin analysis, the capacity of customized products, the continuous learning to adapt answers in real time and the improvement of the client’s experience (chatbot, etc.).
  • APOYO A LA DECISIÓN Y REDUCCIÓN DEL “TIME TO MARKET”: la IA promueve la toma de decisions clarificada por la visualizationa y el análisis de datos.

Merced has a market estimated at 500 million dollars in 2023[1], la Inteligencia Artificial abre el camino a cremas y perfumes más personalizedos, pruebas mejoradas, envases rediseñados o nuevas propiedades de las moleculas. It also represents improved logistic flows, a form of accelerating sustainable development and a hiperágil adjustment between the offer and the demand focused on increasing competitiveness.

While the European Commission wants to make Europe the world’s center of reliable AI and growth driver, Cosmetic Valley aspires to be an actor and engine in the conquest of this new territory. We are convinced that AI will not only be a technological revolution, but a new frontier for our factories, our stores, our online sales and our consumers.”declares Marc-Antoine Jametpresident of Cosmetic Valley.

INNOVACIONES EN LA ECORRESPONSABILIDAD Y LA NUEVA ERA DEL BIENESTAR

If IA is the highlight of the 2022 edition, COSMETIC 360 also provides relief for other fundamental sources of environmental and corporate innovation:

  • The eco-responsibility de la cosmética para el ahorro de resources, agua y energía. Con todas las nuevas formulations de cosmética solida, envases de base biológica, avances en vectorización y desarrollo del suprarreciclaje.
  • La nueva era Wellness, which combines cosmetics with new practices of wellness. Con innovations en tratamientos que alían cuerpo y mente, sensorialidad y beneficios emotionales.

COSMETIC 360, EL CORAZÓN DE LA INNOVACIÓN COSMÉTICA

COSMETIC 360 stands out every year for its technologies, processes, products and innovative services. The salon brings together decision-makers and influential people from the global cosmetic industry around raw materials, formulations, conditioning, testing and analysis, finished products, logistics, equipment and distribution.

“Nuestro salon reveals continuously incredible advances in the sector, sabiendo que COSMETIC 360 lleva alto y claro los valores de la consmética del siglo XXI: utility universal, bienestar humano, responsabilidad hacia los seres vivos, libertad de creación y progreso científico” says Franckie Béchereau, director of COSMETIC 360.

Para más información sobre COSMETIC VALLEY, organizador del salon: https://www.cosmetic-valley.com/

For more information on COSMETIC 360: https://www.cosmetic-360.com/en/

Press contacts: Agency PPR cosmetic360@pprww.com

[1] https://www.silicon.fr/intelligence-artificielle-500-milliards-2023-432263.html

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