El TIS2022 will address how the economy of data and technology promote and…

SEVILLE, 21 (EUROPA PRESS)

Knowing the occupation ratios in real time, taking advantage of shared data to launch predictions or increase efficiency in decision making are elements that form part of the new model of tourist innovation led by intelligent destinations. In this sense, digitalization is again one of the pillars that will be tackled in TIS2022 (Tourism Innovation Summit, por sus siglas en inglés), the international summit of touristic and technological innovation, which will bring together more than 6,000 professionals and 400 national experts e internationales del sector del 2 al 4 noviembre en Sevilla.

In this forum, questions will be raised about the transformation of the industry “in giant steps” thanks to the application of technologies such as Big Data, Artificial Intelligence, Cloud and Data Spaces with the aim of responding to the demands of a connected tourist que utiliza los servicios digitales a la hora viajar además de optimizer la experiencia del voyagero con tools que ayuden en la toma de decisions strategicas y en tiempo real, según detalla la organización en un comunicado.

So, experts like Marion Mesnage, de Amadeus, and Miguel Flecha, travel & Hospitality industry leader in Europe from Accenture, will analyze how the data is transforming the tourism industry. In this phase of modernization of the sector, the economy of data “plays a fundamental role” for the impulse of world tourism.

En este sentido, ponentes de primer nivel como Misa Labarile, Policy Officer de turismo en la Comisión Europea, Dolores Ordoñez, vicepresidenta de Turistec y de Gaia-X Hub España, y Florence Kaci, Directora EMEA y Business Development and European Market Specialist en Phocuswright , they will explain how this data sovereignty initiative will guide the route shared to contribute to the use of high quality tourist data.

The mobility and the form of knowing the architectural and cultural heritage are also in the phase of evolution thanks to the application of innovative technological systems such as Big Data. The 2030 agenda has marked the way to advance in the design of a sustainable mobility that reduces the carbon footprint. .

Además, la digitalización ya empieza a jugar un rol destacado en la mejora de las experiencias de los visitantes. In this way, Xavier Martínez, CEO of the Sagrada Familia, will share the digital transformation project in which the basilica is immersed and how the innovation is allowing to improve the flow of tourists who visit the tourist attraction for optimal management, as well as generate unique experiences for your visitors.

DATOS ABIERTOS PARA MEJORAR EL SERVICIO TURÍSTICO

The public administrations are also taking advantage of the benefits that provide the use of open data to offer a global service to tourists, promote visits to the cities, and boost economic development. Además, el empleo combinado de datos contributes to the design of new policies that reduce the massive impact of tourists and improve the intelligent management of tourist destinations.

Data management is of great interest in order to build intelligent destinations, as well as being used to transform them into more sustainable destinations. Le Roy Barragan Ocampo, secretario de turismo del Estado de Zacatecas (Mexico), Alberto Gutiérrez, founder y CEO de Civitatis, José Ángel Díaz Rebolledo, director de la Facultad de Turismo y Gastronomía en Universidad Anáhuac México, Patricia Maestre, CEO de la Feria Sabor in Barranquilla, the most important gastronomic fair in the Caribbean and Colombia, and Carlos Díaz de la Lastra, CEO of Les Roches Global, and the most important international hotel management and tourism schools in the world, will discuss the importance of counting destinations y territorios innovatores para conseguir un turismo más sustainable.

Más de 150 firms expositoras como Accenture, Amadeus, CaixaBank, City Sightseeing Worldwide, The Data Appeal Company, EY, Mabrian, MasterCard, Telefónica Empresas, Convertix, Keytel y PastView, entre muchas otras, presentarán sus ultimas soluciones en Inteligencia Artificial, Cloud, Ciberseguridad, Big Data & Analytics, Marketing Automation, tecnologia contactless o Predictive Analytics para el sector turístico.

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