Impress: sonrisas perfectas gracias a la tecnología | Sanidad

En una sociedad en la que la imagen cobra cada vez más importance, la sonrisa es, para muchos, su mejor carta de presentación. En este contexto, y con el objetivo de “hacer sonreír” a sus clientes, nació hace más de three años Impress, una startup HealthTech fundada en Barcelona que, gracias a la combinación de la ultima tecnologia con grandes profesionales, ha seguito posicionarse como referente en su segmento en Europa.

Según la propia compañía especializado en ortodoncia invisible, su valor differencial radica en que ofrece and servicio 360º, es decir, produces its aligners, has its own clinics and orthodontists and offers the possibility of doing the treatment face-to-face or virtual. Y todo con un único objetivo: “que sus pacientes se sientan bien” en las 130 clinics que, en solo three años, tienen distributidas por nueve países. “Our business model is fundamentally digital”, explained Yerzhan Tashbenbetov, CTO of Impress. “We have used the latest technology, we have digitalized all the invisible orthodontic treatment processes and incorporated innovative online communication channels, such as video consultations or medical attention through our professional mobile app, so that patients can follow their treatment sin tener que acudir a la clinica”. Ultimately, “we were born with a 100% digital ADN that we maintain in each of the stages that the patient went through, but also at an internal level”.

Digitization from beginning to end

Esa digitalización en todas las fases del cliente se ve reflezada ya desde un primer momento en la captación. “Since the beginning, Impress has opted for a strong strategy in digital marketing to capture the interest of our potential users: we have ample presence in social networks and digital marketing channels, SEO positioning, web optimization or multilang con widget para solicitar cita”, explains the CTO of the company.

Además, en esta primera fase, the most innovative technology is very present. During the first face-to-face visit, before the start of treatment with invisible orthodontics, it is imperative that “one of the star moments of the digital experience of Impress, the scanner 3D”. This scanner serves to take measurements in a more accurate way, because the process is completely digital, and to realize a video simulation in 3D. In it, the patient can see the duration of his treatment, how he moves his teeth with each change of aligner and the final result.

“We were born with an ADN 100% digital that we maintain in each of the stages that the patient went through, but also at an internal level”

Yerzhan Tashbenbetov, CTO de Impress

Pero la innovación tecnologia no se queda ahí. Una vez se empieza el tratamiento, la digitalización de la monitorización es otro de los puntos fuertes del sistema Impress. The patient can choose to follow up his treatment in person, online o combinando los dos métodos. “A través de la aplicación móvil dental profesional que utilizamos, el paciente puede registrar todos los cambios. With the same camera of your mobile phone, you can scan periodic scans that you must submit to the app with each alignment change. Los ortodoncistas will review the images and determine if they are prepared to pass a la siguiente fase”.

Pero, si hay una tecnología que en este momento del tratamiento juega un papel importante es la artificial intelligence. Thanks to her, “se detecta de immediato si existe una deviation del plan inicial y se le requestará al paciente que acuda a la clinica para revisar el caso en persona.” Así, se evitan visitas necesarias y no tarrá que esperar a acudir a una consulta programada para saber si todo está yendo sobre ruedas”.

Once the treatment is finalized, the patient can request a subscription plan through the application to get their retainers. “Our main point of strength is that we are experts in invisible orthodontics, but now we only realize this type of service, because all our resources – human and technological – are focused on improving the smiles of our patients with medical treatment”, comments Tashbenbetov .

And definitely, Impress was born under the idea of ​​combining the best of the orthodontic tradition with the most innovative technology in the sector. For this, “we offer a medical treatment that is based on a technique with more than 20 years of experience, but through a totally different and disruptive experience. We use technology to perform more precise treatments, in less time and that adapt to the life of our patients, but without leaving personalized and constant medical assistance,” explained the CTO.

Mantener el servicio en la era covid

Para poder llevar a cabo sus business objectives, the company decided from its inception to bet on the development of its own product and the elimination of intermediaries as main sources, además de contar con sus propios specialists.

This, combined with the digitalization of the company, has become an advantage for patients during the pandemic and confinement. “Whoever had begun the treatment han podido seguirlo sin problema y quienes han tenido que volver a sus casas o países de origin no han tenido que interruptirlo porque, o bien han podido contar con la presencia de clínicas there, o bien han contado con el backodro y la atención de nuestro equipo médico a distancia”. I más uno de los servicios que se lanzó y se reforzó durante el confinement fue el de las visitas virtuales con un ortodoncista que, gracias a la inteligencia artificial ya su experiencia, puede realizar un diagnostico estimado.

It’s only been three years since I had a single clinic in Barcelona, ​​and I have 130 in nine different countries

To develop this technological infrastructure, the company has a team of more than 30 people between developers, It supports y personas de producto.

Presente y futuro

Ser una compañía nativa digital no está reñido con estar en una innovación constante. On the contrary. Therefore, with the objective of continuing to mark the difference in the sector, the company is immersed in the development of an extensive and complex digital management system based on four lines of work. En primer lugar, está desarrollando inhouse the infrastructure and key tools for a new system and management engine for others, a mobile application for monitoring patients and the web platform for monitoring patients. La segunda línea se basa en el Software as a Service (SaaS), through the use of digital work tools plug and play “para actividades que no son nuestro core pero que son necesarias para prestar nuestros servicios”, explains Tashbenbetov. The third line is centered on a policy of integration with specialized platforms and related to their activities core de negocio y, por último, destacan las herramientas de ayuda para la toma de decisions. “Actually we are developing a system of identification of images through AI to support the decisions of our team patient care en cuanto a la evolución del tratamiento”.

Con todo este desarrollo en ciernes, the objective of the company is to follow “disrupting the market through innovation and digital transformation”, comenta el CTO. Hace tres años, cuando una persona queria hacerse un tratamiento de ortodoncia invisible, “se encontraba un panorama con dos opciones: clínicas tradicionales poco tecnológicas, o empresas DTC digitales con una dubosa reputación medica. What we wanted was to fuse and have the best of each option, and giving the option to patients to follow the treatments both physically in clinics and through the app”. In this context, “our future is aligned with this disruptive spirit that differentiates us and what happens because the new clinics that we have are connected to each other and, especially, to facilitate through technology the experience of the patient from the first moment that nuestra clínica hasta que termina el tratamiento”.

Pero si hay un gran reto al que se enfrente la empresa en estos momentos es que el proceso de digitalización esté a la altura de su expansion. It’s only been three years since I had a single clinic in Barcelona, ​​and I have 130 in nine different countries y con la necesidad de que éstén conectadas entre sí. “In the next few months and years, we will continue to increase the number of markets, so that the technology has to help us facilitate this process, and therefore improve the experience of the patient”, concludes Tashbenbetov.

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