Revolución turística: Artificial intelligence and realidad virtual para sentir el destino

New technologies such as artificial intelligence and virtual reality allow us to approach a revolution in the world of tourist promotion by offering not only hyper-personalized suggestions, but also the experience of “feeling” the destination or the chosen route before arriving at it.

This is one of the objectives of the SmartTur+ECO project of the Instituto Tecnológico de Productos Infantiles y Ocio (AIJU), integrated in the Network of Institutos Tecnológicos de la Comunitat Valenciana (Redit), which also includes the possibility of developing collaborative games in the destination o competitivos que hagan más atractiva la experiencia.

SE PROBARÁ EN BENIDORM, PEÑÍSCOLA Y GANDÍA

The project manager, Ignacio Seguí, has explained to EFE that this initiative, which has funding from the Valencian Institute of Business Competitiveness (IVACE) through the European Regional Development Fund, has been launched in collaboration with RH Hoteles and the ayuntamientos de Benidorm, Peñíscola y Gandía, ciudades donde se probarán estas tecnologia que pretenden “mejorar la experiencia turística”.

As the first contact with SmartTur+ECO, the traveler meets a “recommendator” who, based on the realization of a digital questionnaire about his preferences, the type of trip and the number of travelers, generates a different route for each person

“Es una página web donde, con una serie de datos muy simples, puedes definir tus interests: voy con familia, me interesa este tipo de turismo, quiero hacer actividades collaborativas… y actua como el conserje de un hotel al que preguntas y te crea la ruta”, details Seguí, who considers that “la experiencia turística siempre empieza antes de llegar al destino, y esto es un attractiveo más”.

The novelty regarding other types of algorithms is that “on the route that appears when using SmartTur+ECO there are two types of points”, as explained by the researcher: “Some are static, like a viewpoint or a house-museum, but others son temporales o dinamicos, como conciertos, promociones gastronómicas o teatro, gracias a que los Tourist Info de las tres localities van a compartir esos datos con nosotros”.

TECNOLOGÍA PARA IMPRESIONAR

As a second step, AIJU works with the Hoteles RH chain to install, in three of its establishments in Benidorm, Gandía and Peñíscola, three demonstrations, that is, three screens connected to virtual reality glasses, which allow the traveler to see forma hyperrealista las diferentes paradas de la ruta antes de emprenderla.

“We’re going to incorporate the technology that’s used in 360-degree videos, but we’re also investigating the possibilities of photogrammetry, which incorporates a lot of very large photos that you’re using,” explains Seguí, who says he’s “like Google Street View pero con mucha más calidad, profundidad y sensación de realidad”.

Once en route, in addition, the traveler can access information on the different points of the route through augmented reality through the use of the camera of his mobile in different locations, a technology that is not new and that we have already seen en juegos como Pokemon Go, entre otros”, comments.

AÑADIR JUEGOS

Gamification is the third pillar of SmartTur+ECO, and AIJU’s work has focused, among other things, on “adding to the personalized route a challenge, a game” that can be planted “in a family or group, from manera collaborativa o competitive”, according to the tipología de viaje.

In this game, the “ECO” part of SmartTur+ECO is centered: “Intentamos integrate aspects relative to sustainability or social issues, encourage the consumption of local products, incentivize the use of public transport or the bicycle, propose walking routes …”

To that end, one of the possible game models that are being debated from the technological institute is the escape game in which, explains Ignacio Seguí, “tengas que ir a unos puntos concretos de la ciudad a recoger información o pistas que pueden apacer en forma de una notification en tu móvil al detecter que estás allí o por realidad aumentada”.

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