Technology for female empowerment

Cuando entra el último bimestre del año, en Colombia ya las marcas tecnológicas afinan sus lanzuzas para cerrar este 2022 con nuevas propuestas.

Although some companies have placed their products in the market, others are just offering their new products. Por ejemplo, hay empresas que le apuestan al empoderamiento femenino.

Tal es el caso de Logitech G, which in this last version of the Sofa launched three products with cutting-edge technology that promise innovative experiences.

El primero de ellos fue su nueva collección Aurora, que trae una nueva era al ‘gaming’. Incluye auriculares Wireless Gaming Headset, teclados Wireless Gaming Keyboard y Gaming Keyboard, Wireless Gaming Mouse y ocho accesorios personalizados.

According to Lucas Landa,product marketing manager’ para Cono Norte y Sur de Logitech, this collection was designed with attributes to be inclusive and responsive to the needs and desires of women.gamers; y al miso tiempo busca atraer por su diseño divertido y experiencia única.

“Aurora es una colección pensada en la mujer, con diseños estéticos e inclusivos; por ejemplo, se tomó en cuenta el peso del mouse y su tamaño. I’m wireless and small, and it fits perfectly in the female doll, because we see that more than 50% of them are in the worldgamers y creo que ya era hora de atender esta demanda”, resaltó Lucas Landa a EL NUEVO SIGLO.

The Aurora collection was created with the feedback of women from the gamer community and brought to life by a team composed mainly by leaders who work in the departments of innovation, design, engineering and marketing at Logitech G.

The devices of this collection include the best of Logitech G technology, such as Lightspeed, which offers high performance with wireless connectivity, and the engineering of Blue Microphones with its Blue VO! CE, and software exclusive that ofrece filtros de voz en tiempo real para mejorar la calidad de la voz y reducir el ruido ambiente; además hace que la voz suene más matizada, limpia y profesional.

Los Astro A30

Los nuevos Astro A30 son unos auriculares modernos para los ‘gamers’ de hoy. With a powerful 40mm audio conduit that ensures that the best sound quality is delivered with powerful bass, and a removable microphone boom, Bluetooth connectivity and advanced Lightspeed 2.4GHz technology to connect wirelessly easily and without interruptions.

Los G435

The G435 headphones can be connected to any device via Bluetooth, from a cell phone, computer and even a tablet. These feature Lightspeed, a wireless technology that delivers the best audio performance, best connectivity, longest battery life, and a connection range of up to 10 meters.

The G435 are the perfect headphones for people who like to have a soundtrack for every moment of their life, with excellent sound quality to listen to music and watch movies and videos on video platforms and don’t lose a single sound detail. Likewise, it has a microphone that controls ambient noise, which allows it to be heard clearly in any given moment and environment. Todo esto, con una promesa de hasta 18 horas de uso continuo después de cada carga.


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El volante de carreras G923

El volante de carreras G923 para XBOX, PlayStation y PC ofrece un gran realismo al momento jugar, con 900 grados de giro de bloqueo a bloqueo, sensor de manejo tipo sala juegos protección contra el sobrecalantamiento y Force feedback de dos motores con Trueforce, que genera vibraciones más reales, haciendo que se sienta cada detalle de la carrera.

The G923 is created for those who love simulations and want to immerse themselves in a little more in each competition with a steering wheel that offers the best realism and also has a premium construction with aluminum shift levers, hand-stitched leather steering wheel and brake system pressure

Blue Microphones

Con una amplia gama para creadores de contenido por ‘hobby’ y aquellos que hacen de manera profesional, Blue microphones es el mejor compañero, ya que se se adapta tus necessidades y el tipo de contenido que quieras crear. Por ejemplo, the Yeti Nano has a varied range of colors, it is light to transport and has two voice recording modes: omnidirectional and cardioid, which will allow those who are starting in the world of podcasts and streaming to create products de calidad profesional de manera sencilla.

El Blue Yeti X, que además de contar con Blue VO! CE software has physical controls for easy access to audio, mute, volume and four voice capture patterns (cardioide, omnidirectional, bidirectional and stereo) to adapt to the different needs of streamers and content creators; además de ajustamentos determinadas para dar cualidades sonoras como: clásica, nítida y moderna, cálida y vintage, o crear su propio ajuste con un sello único.

Mouse G502 X

Llega a Colombia the reinvention of a classic, the mouse G502 X. This continues the victorious legacy of delivering the best performance during video games to meticulously redesign the shape of the G502; además, it features the most advanced technological updates for video games, including the ‘switch’ hybrid optical-mechanical LIGHTFORCE, to offer the lowest latency and the best reliability.

In addition, the G502 X offers a redesigned DPI change button, reversible and removable to accommodate a wide variety of hand sizes and grip shapes, with a redesigned navigation wheel with greater stability and that reduces weight while maintaining el icónico scroll superrápido e infinito y con los diferentes modos de trinquete preciso.

Cell phones

On the other hand, Xiaomi recently presented its new cell phone, with which it intends to continue competing in the mobile market worldwide. This is the Xiaomi 12T series, which includes the Xiaomi 12T Pro and the Xiaomi 12T, which promise greater performance and versatility when creating content. Also, the company Apple launched four new iPhone 14 models and three new versions of the Apple Watch.

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